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And so it's very important to start actually integrating it in every layer of society and think about things like copyright laws, privacy, governance and regulation. It’s going to change entire industries people have compared it to electricity or the printing press.

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It's actually very important to figure out how to bring it out there in a way that's safe and responsible, and helps people integrate it into their workflow. By putting things like GPT-4 in the wild, it’s almost like you’re forcing the public to deal with those issues. Since OpenAI has released its products, there have been questions about their immediate impact in things like copyright, plagiarism, and jobs. When you see artists play with Dall-E, the outputs are really magnificent. But we've seen that these AI models actually have a potential to really be creative. Initially there was speculation that AI would first automate a bunch of jobs, and creativity was the area where we humans had a monopoly. We also worked a lot with creatives, to get their input along the way, because we see it internally as a tool that really enhances creativity, as opposed to replacing it. And also to think about policy implications and about how Dall-E can affect products and social media or other things out there. We decided to make it available in labs, as an easy way for people to interact with the technology and learn about it. People came up with all these like creative, crazy prompts. I remember it being a source of joy, levity, and fun.

What were your fears and how successful you think you were? Because it outputs imagery, you had to consider different things than a text model, including who owns the images that the model draws upon. But putting GPT-3 in an API, in working with customers and developers, helped us build this muscle of understanding the potential that the technology has to change things in the real world, often in ways that are different than what we predict. That wasn't necessarily obvious five years ago, when we were just doing stuff in our lab. What's more obvious now to everyone is this need for continuous adaptation in society, helping bring this technology to the world in a responsible way, and helping society adapt to this change. I feel like almost every year, there's some sort of paradigm shift where we have to reconsider how we're doing things. It has definitely changed the company a lot.

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